Due to the COVID-19 restrictions, online ordering has become extremely popular with small restaurants and large chains alike. Coffee shops are making it easier for customers to order takeaway, and restaurant owners are looking to boost sales with curbside pickup and delivery. It isn't just restaurants of all sizes getting in on it, either. Even wineries and bakeries are making it easier for customers to order through mobile apps and other online ordering platforms.
These days, customer loyalty is harder to secure than ever. It isn't just about offering the best food or atmosphere in the restaurant industry anymore. Now, your service needs to be as convenient and fast as possible for customers to really notice. Online ordering certainly helps with that, but you'll also need to consider how easy it is for customers to set up a reservation (don't require them to make a phone call) or navigate your online menu on a smartphone to order takeout. If you want to maximize profits, here are a few great ways to get your customers through online orders.
Update local pages, and improve your technical SEO.
Any business owner should know the importance of search engine optimization, and if you're looking to rely on an online food ordering system for your restaurant, you need to make sure you're ranking in search engine results pages. It's one of the best ways to attract new customers, after all, and restaurants especially need to focus on local SEO.
When users conduct a Google search on a mobile device for restaurants, they're going to get results based on their local area. You want to show these results, so you can direct them to your mobile ordering system. One of the best ways to do this is by leaving as much detailed information as possible on your social media pages (like your restaurant's Facebook page) and on business aggregates like Google My Business and Yelp. You may even want to sell some of your products through Facebook orders.
Of course, not everyone will discover your restaurant through search engines. Plenty of people will want to do their online food ordering on your restaurant website, and your own ordering system needs to be as convenient as possible to get through, and you need a quick pay option for a credit card. Your own website should be informative about your hours and location, have plenty of pictures of your restaurant interior, and have detailed pictures and product descriptions for all your meal options, including prices.
You also want to make sure your restaurant's website runs quickly and is aesthetically pleasing on mobile devices. Page speed and mobile-friendliness are big ranking factors for Google, so if you're unfamiliar with technical SEO yourself, you may want to hire someone to get these aspects taken care of, so you can get your customers through your online order system as quickly as possible.
Integrate customer relationship management with your POS system.
Any restaurant that has online ordering capability should be using a reliable point of sale (POS) system to make customer ordering easier and quickly process credit card payments. You can also link your POS with your online ordering system, so you're tracking all sales with real-time analytics. This doesn't just make things more convenient for customers—it also helps you with inventory management and makes it clear when you need to call your vendors for more supplies. These analytics can go even further for customer support with POS and customer relationship management (CRM) integrations.
With this POS integration, you'll be able to automatically store and retrieve customer data, which makes it easy to see customer preferences and tell who your most loyal customers are. If certain menu items are extremely unpopular, you can remove them from your online food offerings to simplify the menu. You can also use this data for promotions, like customer loyalty programs that offer discounts and coupons to your best customers. These can all be advanced features of an overall management system that makes everything easier for restaurant owners, employees, and customers.
Embrace delivery options.
If there's one thing customers love just as much as convenience, it's options. Your online ordering features should, at minimum, include options for carryout, curbside pickup, and delivery. When it comes to delivery orders, some restaurants like to use their own food delivery service, while others decide to partner with services like ChowNow, Grubhub, or DoorDash. These options are fine, but you'll naturally have to pay your drivers in your own delivery system, or delivery partners will be taking a commission. What if there was a way that restaurant owners could combine all their food delivery apps and payments service on a single device?
That's exactly what we offer at Cuboh. You'll have a centralized dashboard with all the information from your online ordering site, delivery systems, and online payment information, so you can see what's working for your restaurant and what needs to be tweaked to encourage additional growth. This is the best way to tell if your online ordering website still needs some work or if you should update your loyalty programs to encourage more purchases.
For a simple setup fee, we'll have you onboarded with all your food delivery apps in one place within one to ten days, depending on your needs and the complexity of your operation. After that, you'll enjoy the best online ordering system for a simple monthly fee and no additional costs. We also provide seamless integrations with your restaurant POS, so your tickets will look like they always have, and we'll never have to redesign or later your menu in any way. You'll also enjoy 24/7 customer support whenever you need help. Unlike some other online ordering aggregators, we designed our system primarily for the convenience of restaurants, so your staff can always organize and determine what needs to be made quickly.
By embracing online ordering software, you can open your business to a new revenue stream and offer better customer support than ever. Get started with the best restaurant online ordering system right away to start seeing the benefits.