March 11, 2020
This is the second -and last- part of the two part series, "The 2020 Guide to Virtual Kitchens", if you missed the first part, we recommend you read it first here.
Like grandma's legendary banana bread, sometimes starting from scratch yields the best results. Ghost kitchens eliminate much of the cost, risk and concerns entrepreneurs have about starting a restaurant and instead offer a safe, lean alternative. Here are some tips to consider:
Making more money and living the dream of owning a successful restaurant business is absolutely possible. Take Simon Mikhail, for example, owner of Si-Pie. What started as a Chicago-based pizzeria with a clearly defined niche transformed into a bustling business with multiple locations, spurred in part by increased exposure and sales via third-party delivery apps such as GrubHub.
Another entrepreneur, Joel Farmer, experienced a lack of demand for his hand-crafted burgers in Brooklyn, New York, before being approached by Uber Eats. He reimagined his existing kitchen to create craft burgers and launched a virtual restaurant, The Brooklyn Burger Factory, which now does 28x as much business as his original concept.
If you already own or operate a restaurant and want the third-party delivery business to work for you, there are a few things you should know to be successful like Joel and Simon. Here are some insights from experienced ghost restauranteurs:
Use Cuboh to manage everything from multiple third-party delivery apps to changing menus without spending additional overhead and time on various devices. Cuboh simplifies the process of running a ghost kitchen without sacrificing your existing business or giving mixed messages to customers. Streamline communication to everyone using a third-party delivery app (delivery drivers and customers alike) while keeping your digital presence on-brand.
The easiest way to juggle multiple delivery partners while maximizing ROI is to bundle all the apps and requirements into one device. Like a caped superhero, Cuboh arrives to save the day. With Cuboh, the headache that comes with managing different tech, processes and payment methods for multiple third-party delivery apps disappears.
Cuboh eliminates the friction that comes with app management by combining all delivery apps into one device. It also provides order management through POS and printer integration so your line is never in the weeds when trying to fulfill orders from many apps.
Put simply, Cuboh is the solution all ghost kitchen operators never knew they needed. Until now. Check it out and discover how simple it can be to make more money with third-party delivery apps.
All around the country, restaurants are beginning to make plans to reopen their restaurants, but opening for dine-in service is complex. The following guide is designed to help restaurants develop their reopening process and address everything needed to protect staff and safely serve diners again.
A virtual restaurant is, effectively, a restaurant kitchen that doesn't offer dine-in service. Also called ghost kitchens, these venues simply offer take-away food that they promote with their online storefront and menu. As more and more of these restaurants open shop, the need for traditional brick-and-mortar eateries to be online is absolute.
The delivery world is so fragmented that, by being present on just one delivery app, even if that app is the leader in the market, you could be in front of just one third of your market. Don't leave money on the table and check this article out now.
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