What are White Label Apps? (Pros, Cons, and Types)

What are White Label Apps? (Pros, Cons, and Types)

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If you're looking for the best way to increase the profile of your restaurant or ghost kitchen, you could be in need of a white label app. Not many people are familiar with white label apps and the ways in which they could help restaurants and ghost kitchens grow. As far as restaurant innovation goes, this is a great example of a truly game-changing restaurant integration.

What is a White Label App?

These apps are developed independently and can be rebranded to fit the needs of any business that purchases them. They often integrate with the other online solutions that restaurants use to promote their businesses. Since they're purchased ready to launch, restaurant owners don't need to invest as much time or money on their online branding.

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A white label app is a generic app that is created by software developers as a sort of blank slate. These kinds of apps are designed solely with the intent of reselling it to a business that would like to rebrand the app as their own. They can be injected with just enough online branding to stand out from the crowd.

Prior to white label apps, businesses were often faced with a huge investment and a long turnaround time when they wanted their own app. However, since white label apps have increased in popularity, businesses can now have their own app with least investment and the shortest waiting time. Investing in this kind of app can be one of the best kinds of restaurant technology that you ever introduce to your company.

For many businesses operating on a tight budget, white label apps are a dream come true as they can allow business owners to expand their restaurant or ghost kitchen to reach new customers in a cost-effective and efficient manner. The way in which your business operates can be dramatically improved with the implementation of your very own white label app.

A white label app may not be suitable for all kinds of restaurants and ghost kitchens and that there are some pros and cons that should be considered before you make any big decisions. However, a dedicated app is an aspect of restaurant innovation where the good most certainly outweighs the bad.


Different Types of White Label Apps for Restaurants and Ghost Kitchens

There are many different options for kitchens and restaurants looking for white label apps. Whether it's for phone-to-table service or strictly food delivery, there's something for all requirements here. We've compiled information on four of the most popular choices to help making your mind up a little easier.


Chownow helps businesses with apps for both android and IOS devices. A major plus point of the Chownow model is that it operates on a zero-commission basis. Another highlight is the ability to implement online ordering directly from a brand's Instagram photos. With a single click of a photo, customers will be transported to the app store and be mere moments away from completing their online ordering.

Smooth Commerce

With white-label digital web and mobile ordering, Smooth's platform also features personalized customer engagement and segmentation tools, loyalty built-in, and integrations with the top brands in the foodservice space. Solving more restaurant pain points than most digital platform, Smooth puts you back in control of your customer experience.


Lunchbox.io provides a monthly restaurant SaaS service that helps kitchens and restaurants create a seamless channel from which customers can order online. The service also provides a phone-to-table service for customers who are dining in and a range of flexible loyalty programs designed to keep your customers coming back for more.


Sociavore aims to be a one-stop solution for everything related to your restaurant or ghost kitchen. This software unites a unique restaurant website, solid online ordering and reservation systems, and even the ability to buy gift cards. Using Sociavore can really bring your brand to the consumer in a way that isn't really possible in such a smooth way.


Getting the Best for Your Business

Here at Cuboh, we understand that no two businesses are the same. As such, we work closely with your business to establish what unique blend of restaurant SaaS and solutions it will require to flourish. Our expert team have many years of experience guiding businesses to success and are looking forward to doing the same with yours. To find out more, contact us today and find out more about our industry-leading solutions for both restaurants and ghost kitchens. We provided scalable solutions for businesses ranging from those with a single location to enterprises with several locations.

White label apps are a popular restaurant innovation that allows individual restaurants to set up their own food delivery services outside the confines of services such as UberEats, GrubHub and Sociavore. When used as a restaurant technology, a white label app allows you to create a service with little to no tech-savvy. There are limitations to going white label with your restaurant SaaS, so here are the pros and cons to consider.

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Advantages of White Label Apps

Here are the benefits that you can reap from a white label app:

Cost Efficiency

These apps are less expensive to launch and maintain than a solution that requires programming the software from scratch. You don't need to purchase your own hosting plan and maintenance usually comes with the service.

Branded to Your Business

Rather than receiving a listing on another website that competes with countless other restaurants, an app of your own makes online ordering easy for those who do repeat business with your restaurant. You're able to brand the app specifically to your business so that people who're searching for your restaurant find you quickly. When they use your app, it's completely focused on your brand.

Development Isn't a Concern Anymore

The white-label app is already developed, so you're able to purchase it without employing a development team. This doesn't just save money on development; it also saves time and allows you to launch your app quickly.

No Competing with Others on the Same Platform

Since customers are using your app, they won't be shown other restaurants in the area that compete with your business. For example, a service like ChowNow shows visitors every restaurant on the platform that delivers the same style of food. This can draw many customers away from your business if your restaurant doesn't rank well on the platform or isn't yet established there.

Well-Rounded Solutions

While white-label services are limited in custom options, they're well-rounded and suited to the foodservice industry. Every restaurant has common needs when pursuing an online delivery app and going with a white-label service ensures that those needs are met.


Disadvantages of White Label Apps

There are limitations you should consider when looking at white label apps:

Marketing the App

When you create your own app, you're responsible for marketing it. If nobody knows about your restaurant, they won't find your app and order from you. When you launch your own app, you need to create a marketing plan to gain exposure and this may require some extra time and effort.

Limited Customization

While you can insert your own branding into a white-label app, you're limited on the options you can select because it's a generic app that other restaurants may use as well. There may be functions you miss out on because they're not a part of the programming that you purchased.

You Need Your Own Delivery Service

With your own app, you need to potentially hire your own delivery drivers so that customers receive their food. Hiring additional staff costs money so you need to determine if you're going to be able to offset the new expenses with the revenue your app brings in.

Upgrading is More Difficult

You may be limited in how you can scale or upgrade your app when you purchase a white label service. This can be a disadvantage if you need to grow or expand your business.

If you're looking for solutions to your online branding needs, you may be considering a white label app for your restaurant. Cuboh is a cost-effective restaurant SaaS service that allows you to build your app and launch your online delivery service quickly. Cuboh integrates with other apps like ChowNow, Sociavore, SmoothCommere and more. Learn more about what Cuboh can do for you today.

Grow Orders, Save Time & Eliminate Tablet Chaos

Integrate your delivery apps and online orders with your POS and consolidate them into a single tablet. Helping you reduce order issues, grow your sales, and eliminate delivery headaches.

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