Running a virtual kitchen means that you have to keep a close watch on the financials. Many of these kitchens operate on a very tight budget. Understanding some points about how you can maximize your profit and control the expenses can help your virtual kitchen to thrive.
It's often challenging for new restauranteurs to keep control of the finances because they're trying to learn about their restaurant's needs. Being able to take charge of the budget quickly is important if the restaurant is going to survive and grow.
Whether you're just starting a ghost kitchen or are trying to improve your current virtual kitchen, these tips can help you to control the financials. As part of the financial improvement for your company, you need to find ways to decrease the operating costs while increasing the revenue.
1. Start With a Solid Business Plan
Your business plan should include basic operational procedures that you'll use to run your business. In the early days of the virtual kitchen, you might find that you need to adjust some of the plans. Just be careful that you don't make too many changes without thinking about the long-term impacts they'll have on your business.
2. Balance Cost With Pricing
Budgeting is a major factor when you have a virtual kitchen. The operating margins are usually very small. When the pricing goes up on supplies and ingredients, you have to determine how to absorb that increase. You may opt to raise prices to cover the increase, or you could find ways to cut other expenses. The important thing to remember as you do this is that customer service can't ever suffer just because you have to find the balance between the cost of supplies and the price of your menu items.
3. Train Every Employee You Hire
Employees who are well trained won't waste as much money as those who aren't trained. Be sure that you place a priority on training them in the correct ways. This includes everything from how to interact with customers to the correct ways to handle food. Excellent customer service, minimal food waste, and proper cleanliness can all help to improve the financial health of the ghost kitchen.
4. Use Optimized Restaurant SaaS
Cuboh offers specialized restaurant SaaS that's developed specifically for ghost kitchens. This app puts everything you need right in your hands in one place. Delivery order integration from multiple services, POS capabilities, inventory control, and more are all at your fingertips. Our unique program can even bypass POS systems to print directly to the kitchen so your restaurant doesn't miss out on any orders.
5. Check Sales Reports
Sales reports can provide you with insight about what's selling and what isn't at your ghost kitchen. This enables you to finetune what menu items you offer. It can also help you to determine staffing since you'll need more employees there when it's busy instead of when it's slow. The sales reports can also help you with inventory control because you'll know what you're likely to need and when. This is especially important when you have to order perishable items since you don't want them to go bad.
6. Plan Menu Expansions Carefully
There might be a time when you decide that you want to expand the menu. This can include adding permanent menu items, but it might also involve special menus. Try to build these off of what you already serve so you aren't having to obtain a lot of new items or ingredients. This helps your bottom line. If you do want to expand to new items, do it slowly so you can see how your target market will respond to the expansions.
7. Consider Local Sourcing
Local sourcing is usually a bit more expensive than buying wholesale; however, many customers are more likely to support a company that supports the local economy. You can advertise local sourcing, which might increase your customer base. Additionally, you can build valuable ties in the community that can further strengthen your business.
8. Read Customer Reviews and Accept Feedback
Your customers will leave reviews about everything from how the food tastes to the service they receive. Not all of these reviews will be positive. When you come across negative reviews, don't take them personally. Instead, think of them as a way that you can improve your company. Even those negative reviews are actually building up your virtual kitchen.
9. Level Up Your Restaurant SaaS
The professionals at Cuboh understand the unique challenges that come with operating a virtual kitchen. Our unique order management system takes various components of the virtual restaurant trend together to provide a valuable insight into each business. If you're ready to take your ghost kitchen to the next level, contact us to learn more about our app that combines order management, inventory control, and restaurant analytics.