Running a virtual kitchen takes a lot of work. Many of these kitchens operate on a very tight margin, so keeping track of the bottom line is critical so you don't end up spending more than you make. This can help you to grow your ghost kitchen as time progresses.
Attacking the restaurant's bottom line from many different angles will often net the best result. When you can control the expenses of the virtual kitchen, you can maximize profits and ensure that you're providing your customers with the best deals possible.
One thing to remember is that you must stay true to your company's values while you're watching the bottom line. You should have a business plan in place. While you can alter some areas, be sure that you're keeping the bones of the plan in place.
Get Creative with the Marketing Campaigns
Your marketing campaigns can be rather simple, but you should be creative. Many ghost kitchens focus on their main dishes, which works for some markets. Another option that you have is pulling in the local appeal. You can do this in several ways.
Some virtual kitchens use locally sourced produce and other goods. This could become a central theme to your marketing campaign because you can reach the people who want to support local businesses. If you have main suppliers that are local, consider reaching out to them to find out if they're willing to take part in the advertising campaign.
It might also behoove you to think about creating a campaign based on a unique dish you offer. Many virtual kitchens have a fusion dish or something similar that patrons can't get in other places. Some ghost kitchens even create campaigns based on seasonal or limited-time offerings.
Include a Personal Touch in Each Order
You can connect to your restaurant's customers without ever having to see them. Consider adding a personal touch to each order. This could be as simple as writing "Thank you" on one of the packaging items. You can also consider adding something with your company's branding on it. Refrigerator magnets or something similar are usually cost-effective marketing options.
Decrease Food and Supply Costs
The food and supply costs at a virtual kitchen likely make up the bulk of the budget. Finding ways that you can decrease these costs without having to use poor quality items can help to boost the profit. One thing that might help is to look for local sources for items. Local suppliers might be willing to work with you on the price, but this might not always be the case if you aren't buying large quantities.
Protect Your Restaurant's Reputation
Customers will have the ability to write online reviews for your restaurant. While you might have a lot of positive feedback, never overlook the complaints. Every customer complaint is a chance to win back that customer and others. Address the complaints head-on with realistic solutions. Try to entice the person to give your business another try.
As you're handling the complaints, others might notice that you're really interested in complete customer satisfaction. This may encourage them to give your ghost kitchen a try.
Feedback online is also a chance for you to learn what improvements you can make within your company. If you notice consistent complaints about something, try to fix it. If you see consistent compliments about something, give praise where it's due.
Look at the Overall Picture
Finetuning the menu can help you to control the bottom line. Running reports about what's selling and when can help you to keep control of the inventory. Looking into the sales trends may also clue you into what menu items you can remove from the menu. You may even figure out what you can add to the menu to increase your virtual kitchen's appeal.
When you're going over the information, you can also check the trends to determine when your restaurant is the busiest. This lets you know when you need to have full staffing and when you can likely cut back a little bit. It's important to ensure that you have the staff you need to meet the needs of customers without spending too much on labor.
Getting information from reports is easy when you use Cuboh. Our easy-to-use dashboard lets you see all the important data that can help you to ensure that your ghost kitchen is running as efficiently as possible.
Contact Cuboh to Learn About Our Ghost Kitchen SaaS
The professionals at Cuboh understand that you have a lot on your plate running your ghost kitchen. Our app was developed with busy virtual kitchen management in mind. It can help you with order processing, inventory management, and more. Give us a call at 855-572-8264 to discuss how our app can help your restaurant succeed.