How Ghost Kitchens Can Communicate With Delivery Drivers

When you offer food delivery, your delivery drivers represent your company. Drivers for DoorDash, GrubHub, and Postmates aren't affiliated with your business--all they do is pick up the food and deliver it to the customer. Unfortunately, most customers don't make this connection. They assume that the driver is part of your business--and if they screw up, the customer is less likely to order from you in the future.

Online ordering is an essential part of ghost concepts. However, it can be difficult to get in touch with a delivery driver that you don't employ. Sometimes you need to let them know that they picked up the wrong order or the customer requested a change at the last minute. How do you contact the delivery driver before they arrive at the customer's doorstep?

Fortunately, advancements in food tech have made it easier for restaurants to reach their outsourced delivery drivers. Here's how virtual concepts can reach their drivers before it's too late.

How to Contact Your Delivery Driver

Cuboh uses advanced restaurant tech to give you all the information that you need about your order. When you pull up the main screen, you'll see a list of current orders. Here's the information that you'll see for each order:

  • The app that the customer used
  • Name of the delivery driver
  • Picture of the delivery driver, if available
  • Order price
  • Number of items
  • Time limit

Swipe left to see options to accept the order or view information about each customer.

In addition to this information, Cuboh offers information about the driver. When you tap on the driver's picture, you'll see this:

  • Delivery driver's name
  • Driver's profile picture, if available
  • Driver's phone number

With this information, it's easy to contact your drivers in a matter of minutes. However, it's important to know when to call the driver and when a text will do the job.

When Should You Text the Driver?

Most people don't want to get a call out of nowhere. If you call the driver over a minor issue, they might panic and misjudge the situation. Additionally, the driver probably won't have your phone number listed in their contacts. They might assume that you're a telemarketer and ignore the call, making it impossible to reach the driver in time.

For these reasons, texting should be your first option. When you text the driver, you can introduce yourself right away so the driver doesn't assume that you're a telemarketer. Texting is a quick, easy way to relay information immediately instead of going through the formalities of a phone call. Plus, your driver can text you back in seconds for easier communication.

Texting also gives you a record of the conversation that you can refer to if necessary. When they have your statement in writing, the delivery driver is less likely to forget what you said and make mistakes. You'll also have a virtual "paper trail" that could protect your business in extreme situations.

When Should You Call the Driver?

If the driver won't answer their texts, it's time for a phone call. Some drivers are more likely to answer calls than texts--when they hear the text message tone, they might assume that it's just a message from a friend. If they still won't pick up, leave a message. Even if they don't get the message in time, they'll know that they need to answer their phone in the future.

You might also need to call the driver if the conversation is too long for a text message. Additionally, phone calls convey a sense of urgency in an emergency situation. Just remember that the driver might not recognize your number unless they've worked with you so many times that they've saved your number in their contact list.

What Can Cuboh Do for Your Ghost Kitchen?

To get these features and more, take advantage of Cuboh's online order SaaS platform. Cuboh gathers information from every delivery app and places it on a single screen. You can scroll through the screen to see orders from DoorDash, GrubHub, Postmates, and more without switching between different apps. With this convenience, you'll save time, reduce mistakes and improve customer satisfaction. Plus, you can contact your delivery drivers in a matter of minutes.

If you operate a ghost kitchen, get in touch with us to view our free demo. You don't need to make a purchase afterward--we're happy to explain our services to interested parties without any commitments. Along with your free demo, you'll get a 30-minute sales call where you can ask questions and learn more about our software.

To get started, visit the calendar and sign up for the date and time that works for you. We'll formulate a commitment-free plan to help you build your business and make the most out of Cuboh if you choose to invest in our platform.



Continue Reading