Restauranteurs are always looking for ways that they can bring more revenue into their business. One way is offering delivery, but hiring delivery drivers and implementing a self-sustaining system within the restaurant is a complex undertaking that can be time consuming and costly. This is where services like DoorDash come into the picture.
There are many apps that enable customers to place orders from your restaurant. Some of these services are subscription-based for the customer. This encourages them order through that service. The issue with this is that you have to figure out which service is the most popular in your area and then balance it out with the cost of the delivery service.
Each delivery service has specific fees that it passes on to the restaurant. They also have different pros and cons. Many offer a trial period so you can determine whether the service is a good fit for your restaurant or not.
One critical thing to remember when you try these services out is that customers tend to order more from newer places. This means that the initial order volume you see in the trial period might be inflated some because of customers who want to try your restaurant since it's new on DoorDash.
DoorDash is a platform that allows customers to place orders for delivery or pick-up. The service works with restaurants, grocery stores, liquor stores, flower shops, and more. The company was started in 2013 and has grown exponentially since then. It is based in San Francisco, California and holds more than half the market share in convenience delivery services.
In December of 2020, DoorDash became a publicly traded company that's on the New York Stock Exchange. The DoorDash brand also includes Caviar, which is a delivery service that offers service from upscale restaurants that typically have ignored the food delivery market.
Once a restaurant registers for DoorDash, the menu is placed on the DoorDash app for customers to order. A customer can search for the restaurant by name. The app also enables them to search for items based on the type of cuisine, such as fast food, Mexican, Asian, pizza, chicken, or similar categories. They can also by specific dish.
The customer places an order on the DoorDash app for the menu items they want to eat. The restaurant receives the order and can confirm or cancel the order. If the order is confirmed, the kitchen makes the order. The restaurant packages everything up for delivery.
The DoorDash app assigns a Dasher to the order. This is the person who will deliver the food to the customer. The Dasher goes to the restaurant and picks up the order. The orders have the customer name on them so the Dasher and the restaurant can ensure customers get the correct order.
Dashers have a specific deadline for each order. This is based on the distance between the delivery address and the restaurant. It's also dependent upon whether the app is double or triple stacking deliveries. Some Dashers have to pick up more than one order from more than one restaurant to deliver on a run.
All Dashers have insulated bags to place orders in so the food can remain hot or cold, depending on what it is. There are special bags available for pizzas, which are the same as what national pizza chains use when they have their own delivery services.
Some Dashers have very large bags, called catering bags, that are meant for larger orders. DoorDash has a special program for large orders. The program is only available to Dashers who meet specific requirements, including their history of punctuality, order acceptance, and customer satisfaction.
When you register your restaurant with DoorDash, you'll have to decide which service plan you want to use. You enter the restaurant information, including the location and other points. You have to decide how you'll receive orders. There is a free option for you to get this via email, but there are also options for tablets or printers.
From there, you enter the menu that you offer. This can be done by providing a link to your restaurant's menu or by uploading a PDF or a picture of the menu. DoorDash allows pictures for the menu so that customers can see what they're ordering.
You also enter the business hours of the restaurant. DoorDash will adjust those times to provide you with time to cook the food and get the order picked up before the restaurant actually closes.
DoorDash will collect legal information, including the tax identification number for the business, as well as the owner's name. Banking details are required so the restaurant can receive payment for the orders that are placed through DoorDash. The banking information you enter is protected, and DoorDash won't withdraw from the account. It's only used to deposit money into the account.
There isn't one single cost for DoorDash delivery. The company has several different options available to restaurants so they can find the one that meets their specific needs. Some of the pricing models are based on a commission fee that the restaurant pays to DoorDash.
Commission fees start at 6% for pickup orders. They range from 15% to 30% on delivery orders, depending on what package the restaurant chooses. The higher commission products have more benefits, including the ability to target customers who pay for the DashPass service. These are customers who use DoorDash often.
DoorDash also has a service that's available for a flat rate per order. This ranges from $6.99 to $10.99, as of March of 2022. There's also a package for restaurants who want to use DoorDash as their storefront ordering option, as well as one that allows restaurants to use their own delivery drivers.
DoorDash is available throughout the United States, Canada, Australia, Germany, and Japan. The company is rapidly expanding to new markets. Because the business model depends on independent contractors to deliver the food, the number of Dashers in the area has an impact on what's available.
One thing that restaurants often wonder is how far from their location DoorDash will deliver. There's no easy answer to this, and it can change. The DoorDash app has a built-in algorithm that takes the number of Dashers in the area that are actively working, the distance to a delivery app, and the time it will take to get the food to the customer into account.
It's possible that the delivery area will be very large one day and then much smaller the next. Getting customers their orders quickly, while they're hot and fresh, is a priority for DoorDash. Dashers are given time limits for how long they have to get the order to a customer.
Maximizing the restaurant's customer base through delivery apps might seem a bit overwhelming, especially if you're going to offer delivery through more than one service. Cuboh makes this much easier by offering a full integration of delivery apps all in one convenient hub.
Cuboh integrates with your restaurant's point-of-sale system to send tickets right to the kitchen for preparation. The tickets look as though they were entered into the system by one of your team members, but you don't have to dedicate a person to do the data entry work when an order comes across.
You can maximize profits through inventory and labor cost control when you use the information presented in the Cuboh hub. The centralized dashboard gives you order reports that you can use to grow your business. You don't have to be stuck trying to compile reports when you use Cuboh. Instead, you can focus on customer service and the administrative side of running your restaurant.