Finding a way for your restaurant to boost sales is a challenge for most restauranteurs. One issue that some individuals come across is that they can only accommodate a specific number of eat-in patrons at a time. When a restaurant is so busy that the wait times to dine in are long, there are limits to how they can increase sales.
One option is to start offering takeout and delivery. This enables them to take on a new dynamic of customers. The challenge that comes with this is determining how to integrate the takeout and delivery system with your point-of-sale system and kitchen printers so your staff can get the orders prepared and out the door.
Food ordering apps, many of which include delivery services, can help to make this a bit easier. Uber Eats is one of those services. Understanding how it works can help you to determine if it's one that you want to use for your restaurant.
Once a restaurant is listed on Uber Eats, customers can place orders through the app. One important note about Uber Eats is that restaurants that pay for the Lite Plan won't show up in searches on the app. Customers can only find the restaurant if they look it up by name. The other plans include placement in the in-app search function, as well as placement on the home page of the app.
Customers can search Uber Eats by entering the restaurant name. They can also search for a specific dish or ingredient. They can even search by the type of cuisine they want. While it's a bit more expensive to go with the higher plans through Uber Eats, those are the more effective options.
A customer places the order right on the app and specifies whether they want to pick it up or have it delivered. They must pay for the order and any fees, including the delivery tip, when they check out. Businesses don't have to be concerned with people ordering food and not paying like what can happen with call-in orders.
You have the option of accepting or declining orders when you work with Uber Eats. If you accept the order, your restaurant will start making the food. Uber Eats assigns a delivery person if the order is being delivered. The delivery person comes to your restaurant with the order identification information, so you can ensure you give the order to the right delivery person.
They place it in an insulated bag so it stays fresh and hot for the customer. If there are cold items in a bag, be sure to tell the delivery person so they don't put it in with the hot foods. The driver has a specific amount of time to get the food to the customer. Uber Eats places an emphasis on the customer getting fresh, hot food that's the quality they've come to expect from your restaurant.
Adding your restaurant to Uber Eats is a bit more complicated than other delivery services. Uber Eats doesn't guarantee that they'll add you to the list of restaurants that they service. Instead, you fill out an Interest Form that contains information about your business.
If Uber Eats chooses to work with your restaurant, you'll be contacted to continue the sign up process. At that time, you'll enter your menu information. You can set the cost of each item. You'll also be able to state the hours you're open. Finally, you have to provide the restaurant's tax identification number and banking information so Uber Eats can pay for the orders you fulfill.
The cost of Uber Eats for merchants depends on the package you choose. All orders that are created for pick up by the customer have a 6% fee based on the pretax total for each order. The delivery fee ranges from 15% to 30%, depending on the package you choose. You can't look only at the costs, you also need to look at the perks and limitations of each of these options.
Uber Eats also offers add-on services that can help to boost your visibility. These include marketing tools, such as loyalty programs and promotions. The Premium Uber Eats package includes benefits, such as ad matching credits and a specific guarantee for at least 25 orders.
Because of the Uber Eats cost model, you can adjust the pricing on to-go items to cover the costs. Be sure you think about the expense of packaging the food. These factors, as well as the cost of the food and preparation, have to go into the price you charge your customers on Uber Eats.
Just remember that some costs of eat-in dining don't apply here. These include things like having to wash the dishes from dine-in service and the cost of free drink refills. It can also include labor costs, such as bussers and hostesses.
Some restaurants choose to start out with the same price as the dine-in service when they sign up for delivery services. Others increase the price just enough to cover the fee from the delivery service. Take a look at your restaurant's bottom line to determine which is the best option for your needs.
Uber Eats is available all across the United States and Canada. There are also locations where you can get it around the world. These are typically bigger cities that have many restaurants to choose from, as well as places where tourists might want to try fare from different iconic places. Some international locations include:
Many cities across the United States, even smaller areas, have Uber Eats available. One thing that can affect the service customers receive is how many delivery drivers are working in the area. Some areas are oversaturated with delivery drivers. Others don't have enough drivers so orders might take longer to get to customers.
Integrating a delivery service into your restaurant's point-of-sale system can be very simple. Cuboh integrates multiple delivery services into one convenient dashboard so you don't have to wait for emails and try to check multiple apps to ensure you aren't missing out on any deliveries.
With Cuboh, orders print directly in your restaurant's kitchen for the staff to prepare. It looks the same as if you had an employee keying orders into your restaurant's system. The bonus of this is that the orders are printed exactly how the customer orders. There's no chance for a staff member to make an error with the input process.
Since you don't have to sit around and watch for orders, you can focus on other ways of growing the business. The Cuboh app has tools, such as comprehensive reports, that can help you to increase the profit margins in your restaurant.
With the reports on the Cuboh dashboard, you can control the food waste by tailoring product orders to only what you'll need. You can also determine when you're going to need employees to help fill these orders. All of this makes it possible for you to increase the revenue while controlling the costs of your restaurant. This may help you with finetuning the menu since you can see at a glance what's going out more than anything else.