Why Online Delivery isn't Going Anywhere

The pandemic has ushered in a lot of new habits and ways of doing business. Many of these have become solidified in our daily lives and are unlikely to be going anywhere soon, even as restrictions ease around the world. One of these habits is using online food delivery systems to be able to enjoy restaurant food at home without having to wait in long or be placed on hold. Companies like Uber Eats, Grub Hub and Door Dash have brought food delivery within the means of even the smallest restaurant.

In the United States, more than 60 percent of consumers order takeout or delivered food at least once a week. More than one-third of those consumers says that they spend more than $50 when they order online, and 31 percent say they use a third-party delivery service at least twice a week. Of those people using delivery services, the vast majority of them--87 percent--report that the service makes their lives easier. The use of food delivery services is still increasing, even as restrictions about in-person dining have eased or been eliminated altogether. Clearly, this trend is here to stay. In fact, "Forbes" magazine predicts that the food delivery industry will reach $200 billion by 2025.

Online ordering and traditional restaurants

Online ordering has been a lifeline for traditional restaurants that were forced to close their doors to in-person dining during the pandemic. Now that these restrictions have largely been eliminated, the skills that restaurants and the online customer bases they have built during pandemic give restaurants another source of revenue, one that's less dependent on weather and conflicting events like football games, not to mention front-of-the-house staffing.

Ghost kitchen concepts and online ordering

For restaurant professionals, the mainstream acceptance of online ordering has created opportunities for new business models. No longer does a restaurant have to have a bricks and mortar storefront. They can work from a remote kitchen and use their website and order management system to interact with customers. In this ghost kitchen model, a food business can rent an unused portion of any commercial kitchen, cook its food and deliver that food to its customers. The business can even change kitchen locations without disrupting the flow of business.

Order management systems

Being able to handle orders quickly and efficiently is essential for giving good customer service and keeping your food delivery customers returning again and again. For this to happen, you need a good order management system. Food tech has come a long way in the last few years. Order and menu management systems can help you present your food offering to your customers in a way that's easy to understand, even where a waiter isn't present to explain the different ingredients. Such a system will also make it easy for customers to place their orders, pay for their orders and schedule a delivery time. In short, a good order management system is like a virtual waiter.

You don't need a big budget or fancy technology to be able to take advantage of a good order management system. For a traditional restaurant, we can integrate all of your delivery partners, so that they are available to you on a single app. No more having to check different dashboards and messages to make sure that you haven't missed a crucial online order. We can also integrate your online ordering system to your in-house POS system, so that online orders appear the same to the staff as in-house orders. We can also give you quality reports, so you can see where your online business is coming from and find opportunities for your marketing.

For ghost kitchens, we'll consolidate your delivery dashboards onto a single app. Our restaurant saas will also give you real-time data to help you better manage your food business, and create and evaluate your strategies without missing a beat.

The Cuboh difference

To learn more about how Cuboh can help your traditional restaurant or ghost kitchen make the most of the opportunities presented by online food delivery and to book a demo, contact us at (insert contact info). We've helped dozens of restaurants and food businesses like yours harness the power of technology.

Continue Reading