Restaurant survey questions allow you to gather customer feedback so you can continuously improve your restaurant and make the customer experience more enjoyable. It’s important to ask the right survey questions in the right way to ensure the responses you are receiving are valuable, honest and actionable. Distributing a restaurant survey will ensure you are no longer guessing the wants and needs of your customers but instead hearing it straight from them.
In this blog, you’ll find the 32 best restaurant survey questions as well as information on why you should incorporate restaurant surveys and of course ways to ask these survey questions.
Here are the best 32 restaurant survey questions broken down by category. It’s important to keep in mind that you want to pick questions that are applicable to your restaurant and you may need to reword some questions to fit your restaurant’s niche.
Restaurant surveys may seem like more work than they’re worth, but use them correctly and they’ll be well worth your while. Here are some reasons you should incorporate restaurant surveys into your strategy.
You may think you know what your customers are thinking but truthfully you can’t be sure until you ask them. This will allow you to identify trends in the feedback and make changes accordingly.
There are many factors that go into restaurant success but customer satisfaction is high on the list. Think about your experience and how likely you are to return to a restaurant with a negative customer experience, not likely right? Well most of your customers will agree and by continuously iterating and improving your customer experience you minimize the chance of losing customers. Another great benefit of restaurant surveys is customers are less likely to leave negative reviews if they have a place to provide feedback directly. That way you can make changes to minimize your number of negative reviews.
Restaurant surveys not only allow you to gather feedback from customers but also demographic data on who is coming into and interacting with your restaurant. Demographic information and customer preferences allow you to target your customers directly whether it’s building a menu that interests them or promotions and offers tailored to them.
Engaging your customers and ensuring that they feel heard creates loyal customers that will keep coming back for more. Your customers want to know that you care enough to improve based on their feedback and by engaging them through surveys and implementing their ideas you can prove that.
So now you know what survey questions to ask and why it’s important to be asking these questions, how do you go about asking survey questions to your customers? Here are a few ways to engage your customers with a survey.
One of the most effective ways to push out a survey to your customers is through texts. Email is a close second but not as effective as text messages. Keep your ask short and sweet, especially if you are choosing text as a survey distribution method.
If you use a reservation platform, it likely has the capability to ask you guests for feedback after their reservation has ended. This is a really easy way to send out those requests as most of it will be automated for you!
Adding a form to your restaurant’s website can be an effective method but it’s important to remember you have to drive traffic to this form, it’s unlikely customers will stumble upon it if it’s not obvious. You can promote the form through campaigns and additionally have a QR code or easy to remember link on a sign in your restaurant itself.
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