Restaurant Special Board Ideas to Boost Your Sales

Restaurant Special Board Ideas to Boost Your Sales

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What are Restaurant Specials?

Restaurant specials are unique offerings that differentiate a dining establishment's regular menu. These specials, often highlighted on a restaurant specials board, are constantly changed and updated to give customers new reasons to return. The concept of restaurant specials can range from daily rotating dishes to seasonal menu offerings, allowing restaurants to showcase creativity and adapt to customer preferences.

A well-curated specials board can also be a strategic marketing asset. By incorporating lunch specials, for instance, a restaurant can attract the lunchtime crowd looking for something different from the usual menu. 

Ultimately, restaurant specials provide an opportunity to experiment with new flavors, celebrate local ingredients, and respond to seasonal trends, all while contributing to the restaurant's customer appeal and increasing sales.

How Restaurant Specials Can Help You Boost Your Sales

Integrating restaurant specials into your menu strategy can significantly increase your restaurant sales and enhance your brand appeal. By frequently updating your restaurant specials board with enticing food special ideas, you create a sense of novelty and anticipation among your customers. This strategy not only attracts new customers but also encourages regulars to revisit, eager to try the latest offerings.

Effective restaurant specials boards can transform the way customers perceive your establishment. A creatively designed specials board, whether it's a chalkboard style or a sleek digital display, immediately captures attention. This visual allure, coupled with a well-thought-out selection of your restaurant’s specials, can increase the perceived value of your dining experience, encouraging customers to spend more.

A restaurant specials board also serves as an excellent platform to test new dishes and gauge customer response, which can be invaluable for creating a profitable restaurant menu. By rotating different restaurant special ideas, you can keep your menu dynamic and exciting, ensuring that your restaurant stays at the forefront of trends and customer preferences. 

In essence, a well-executed strategy of offering diverse and appealing restaurant specials can lead to increased foot traffic, higher sales, and enhanced customer satisfaction, solidifying your restaurant's reputation as a dynamic and must-visit dining destination.

table of food at restaurant

Creative Restaurant Special Board Ideas

Breakfast Specials Ideas For Restaurants

Elevating your morning menu with creative breakfast specials ideas for restaurants can set your establishment apart and draw in early risers as well as brunch enthusiasts. A well-planned restaurant specials board that highlights unique morning dishes can intrigue and delight your customers, encouraging them to start their day at your establishment. Here are some innovative breakfast special ideas for restaurants:

  • Seasonal Fruit Parfait Station: Offer a customizable parfait station with seasonal fruits, various yogurts, and a selection of granolas. This caters to health-conscious customers and adds an interactive element to breakfast dining.
  • Savory Waffle Sandwiches: Combine the comfort of waffles with savory fillings like scrambled eggs, cheese, and bacon or vegetarian options. This twist on a classic appeals to those seeking a hearty, yet familiar breakfast.
  • Global Breakfast Bowls: Create bowls inspired by international cuisines, such as a Mexican-style breakfast bowl with chorizo, beans, and avocado, or a Mediterranean bowl with hummus, olives, and poached eggs.
  • Gourmet Omelet Selection: Offer a range of gourmet omelets, featuring ingredients like smoked salmon, artisanal cheeses, and fresh herbs. Highlight the use of local and organic produce where possible.
  • Vegan Options: Include plant-based options like tofu scramble with spinach and tomatoes or vegan pancakes topped with agave syrup and fresh berries. This caters to the growing demand for vegan options.
  • Breakfast Charcuterie Board: Present a selection of cured meats, artisan cheeses, fresh bread, and accompaniments for a more upscale, shareable breakfast option.
fruit parfait in jar

Lunch Special Ideas for Restaurants

Lunchtime at your restaurant offers a prime opportunity to showcase your creativity and attract a diverse range of customers. With a strategically designed restaurant specials board, you can present a range of enticing lunch options that cater to various tastes and preferences. Here are some lunch special ideas for restaurants:

  • Farm-to-Table Salad Bowls: Offer a selection of fresh, seasonal salads featuring locally-sourced produce. This could include options like a roasted beet and goat cheese salad or a quinoa and grilled vegetable bowl, appealing to health-conscious diners.
  • Street Food-Inspired Wraps: Draw inspiration from global street foods to create unique wraps. Think along the lines of a Thai chicken wrap with peanut sauce or a falafel wrap with tahini for a quick yet flavorful lunch option.
  • Soup and Sandwich Combo: A classic with a twist, pair gourmet soups with artisan sandwiches. For instance, a creamy tomato basil soup with a mozzarella and pesto panini, offering comfort food with an upscale touch.
  • Seafood Specials: Feature a seafood dish like grilled salmon tacos or shrimp stir-fry, providing a lighter yet protein-rich option for the lunch crowd.
  • Pasta of the Day: Introduce a daily pasta special, such as penne arrabbiata or fettuccine Alfredo with seasonal vegetables. This allows for variety and caters to those seeking a more filling lunch.
  • Plant-Based Burgers: Include vegan or vegetarian specials, like a grilled portobello mushroom burger, to accommodate diverse dietary preferences.
seafood dish at restaurant

Dinner Special Ideas For Restaurants

As your restaurant transitions to evening, there is the opportunity to create memorable dining experiences with unique dinner specials. An enticing restaurant specials board can captivate the attention of your evening guests, here are some captivating dinner special ideas for restaurants:

  • International Cuisine Nights: Each night, feature dishes from different countries, like Italian risotto, Japanese sushi, or Mexican fajitas. This offers a taste of world cuisines and keeps guests coming back to experience a new culture.
  • Signature Chef's Special: Highlight a unique creation from your chef, such as a gourmet risotto with truffle oil or a slow-cooked lamb shank. This showcases culinary expertise and offers an exclusive dining option.
  • Seafood Extravaganza: Present a seafood-themed special, such as a seafood paella or a platter with a selection of grilled fish, prawns, and scallops. This is perfect for seafood lovers and gives a sense of indulgence.
  • Vegan Specials: Cater to the growing demand for plant-based options with specials like a roasted vegetable tart or a vegan mushroom stroganoff. This inclusivity can attract a wider audience.
  • Grill and Barbecue Night: Offer grilled specialties, from steaks to barbecued ribs, perfect for meat enthusiasts. Accompany these with a selection of sides and sauces for a complete meal.
  • Seasonal Harvest Specials: Utilize seasonal ingredients to craft specials like a pumpkin risotto in fall or a berry compote with ice cream in summer. This keeps the menu fresh and aligned with the seasons.
bbq ribs on plate

How to Promote Restaurant Special Ideas

Successfully promoting your restaurant special ideas is key to drawing in customers and boosting sales. As we conclude our exploration of restaurant specials, let’s look at effective ways to market these unique offerings. A well-promoted restaurant specials board can become a powerful tool in attracting and retaining customers.

  • Social Media Marketing: Utilize platforms like Instagram, Facebook, and Twitter to showcase your restaurant specials. High-quality photos and engaging descriptions of your specials board can entice followers and spread word-of-mouth. Regular posts on social media about new additions to your restaurant specials board keep your audience engaged and informed.
  • Collaborations and Influencer Partnerships: Partner with local food bloggers or influencers to promote your restaurant special ideas. Their endorsements can reach a broader audience and lend credibility to your offerings.
  • Email Newsletters: Send out regular newsletters to your customers with information about the latest restaurant specials. Highlight what’s new on your specials board, offering a sneak peek to entice them to visit.
  • In-House Promotions: Strategically place your restaurant specials board where it’s most visible to guests. Consider using table tents, menu inserts, or digital displays to draw attention to your special offerings.
  • Themed Events and Special Nights: Organize special dining events or themed nights based on your dinner, lunch, or breakfast specials. This creates excitement and gives customers a reason to visit specifically for these unique experiences.

By implementing these strategies, you can effectively promote your restaurant specials, turning your dishes into a major draw for your business. As we’ve seen, a dynamic and well-promoted specials board can significantly enhance your restaurant's appeal, creating a buzz that attracts both new and returning customers.

Grow Orders, Save Time & Eliminate Tablet Chaos

Integrate your delivery apps and online orders with your POS and consolidate them into a single tablet. Helping you reduce order issues, grow your sales, and eliminate delivery headaches.

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