For as long as restaurants have been around, it's been all about the experience. People put their best clothes on and enjoy each other's company in ambient surroundings, with the interactions between them and various staff members serving as the cherry on the cake.
Even before COVID-19 struck — all of that was a lot of effort. Not to mention the fact that these 'experiences' often end up costing significantly more than you had previously intended. There are far more occasions when consumers would rather avoid doing the dishes and get something extra tasty delivered to their home. The sheer convenience that ghost kitchens offer is what makes them so popular with people from every walk of life.
The convenience of a virtual kitchen extends to restaurateurs as well. With drastically reduced staffing costs, less concern about location or real estate and the freedom to focus on food — the sky is the limit. Read on to find out more.
The Benefits of a Virtual Kitchen
There are a lot of benefits to opening a ghost kitchen, whether you're just starting out or in a position where you need to shift your business model to include delivery.
Free Your Business From COVID-19 Uncertainty
Hospitality has been one of the hardest hit industries in the wake of the coronavirus pandemic, but that doesn't mean that hope is lost. One of humanities greatest strengths is our ability to adapt, and virtual kitchens are the perfect antidote to uncertainty over physical distancing and lockdown restrictions.
Slash Staffing Costs
As every restaurant operator knows, staff is both your biggest cost and your most volatile asset. Training is expensive and time-consuming — and the inherently high turnovers associated with waiting tables and bartending can make it all feel pretty frustrating. With an online restaurant, you just have chefs and delivery drivers to worry about.
Spend Less on Real Estate
Perhaps the most significant cost associated with starting up and maintaining a restaurant is real estate. When you rely on footfall, your place needs to be located in an area that makes it viable — which usually means extortionate prices. With a virtual restaurant, there are endless ways to save money on rent, such as working in a shared space or converting space in a cheap area into a kitchen.
Focus on Food and Speed
Restaurant owners have to know how to spin so many plates, it's super hard to juggle every department and remain profitable. Take away the waiting staff, bartenders, sommeliers, managers — not to mention astronomically expensive interior design. With a ghost kitchen, you have two main concerns; making delicious food and delivering it as fast as possible so it arrives hot.
Cleaning and Consumables
When it comes to looking after your bottom line, you need to think of every variable. No front-of-house means using fewer consumables and far less cleaning and laundry.
Are Ghost Kitchens Missing Out On Anything?
Ghost kitchens are perfect for the current hospitality marketplace, but it's highly unlikely that the convenience offered by delivery services is going to fall out of favor. While it's true that they'll never be able to offer the glitz and glamour of going out to eat, they're targeting a different consumer need.
Delivery is here to stay, and now is the time to start investing in your ghost kitchen so you can get ahead of the competition.
Use Restaurant SaaS to Streamline Operations at Your Ghost Kitchen
Book a demo with Cuboh to find out how we can make your food delivery business as profitable as possible.